Asmodee North America, which handles North American business operations for Fantasy Flight Games, Days of Wonder, Asmodee, Z-Man Games, Plaid Hat Games, and Catan Studio, has signed an exclusive multi-year hobby channel distribution agreement with Alliance Game Distributors, effective August 1, 2017. As a result of the change, ANA will no longer sell its lines (except for Catan, which was already exclusive with Alliance) to the rest of its hobby distribution roster, ACD Distribution, GTS Distribution, PHD Distribution, and Southern Hobby Supply, after that date.
The multi-year agreement, which goes into effect on August 1st, 2017, is aimed at broadly increasing support for U.S. hobby games retailers. This includes the creation of a large, dedicated Asmodee Specialist Team at Alliance, significant updates to Asmodee’s sales policies, and a number of upcoming retailer initiatives designed to support and grow the market.
More information on updated Asmodee sales policies and details about upcoming retailer initiatives will be made available in late June.
“This is an amazing and transformational deal, We at Asmodee have long enjoyed a terrific and productive relationship with the great people at Alliance. This deal joins the combined experience of both organizations to craft a communications and distribution infrastructure that we believe will positively affect both retailers and consumers in the hobby games market.” Christian T. Petersen, CEO of Asmodee North America
“We are truly honored to be part of this historic agreement, Alliance has enjoyed a very close relationship with the companies that make up Asmodee North America for over 20 years. We are both proud and grateful that Asmodee has placed its trust in us for the stewardship of its brands.” Daniel Hirsch, president of Alliance Game Distributors
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