Wizards of the Coast had $816 million in sales in 2020, with Magic: The Gathering revenue up 23% and Dungeons & Dragons revenue up 33% for the year to record years for both. Sales for the WotC and Digital Gaming segment as a whole were up 19%, from $761.2 million in 2019 to $906.7 million in 2020. That means that the non-WotC portion of the segment (licensed Hasbro digital gaming) was $90.7 million.
Wizards of the Coast on its own is also more profitable than Hasbro’s consumer products segment; even if you subtract the non-WotC digital gaming revenue ($90.7 million), the segment makes more money than the toys and other products. Overall, Hasbro’s net revenue fell 8% last year to $5.47 billion, due in part to retail shutdowns related to Covid-19.
Also announced Wizards of the Coast will become its own operating division within Hasbro, reflecting the wild success experienced by the game maker over the last five years. Under the re-organization, Wizards will become one of three Hasbro divisions and will be tasked with expanding Dungeons & Dragons, Magic: The Gathering, and other existing games, creating new games, and overseeing digital licensing for all of Hasbro.
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