Hasbro’s Chris Cocks envisions AI playing a significant role in the future of Dungeons & Dragons and other beloved brands.
In a recent Goldman Sachs event, Hasbro CEO Chris Cocks expressed his belief in the potential of AI to enhance the Dungeons & Dragons experience. While acknowledging the controversies surrounding AI and its impact on creative industries, Cocks emphasized that AI can be a valuable tool for both development and gameplay.
Cocks highlighted how AI is already being used internally at Hasbro to streamline development processes and provide knowledge worker assistance. However, he expressed particular excitement for the playful applications of AI, such as:
- User-Generated Content: Enabling players to create their own content, stories, and characters.
- Streamlined New Player Introduction: Providing AI-powered tools to help new players learn the game and understand its mechanics.
- Emergent Storytelling: Generating dynamic and unpredictable narratives that evolve based on player choices and actions.
While Wizards of the Coast has taken a cautious approach to AI, with strict guidelines and prohibitions against AI-generated content, Cocks’ statement suggests that Hasbro may be exploring different paths for its various brands.
The question remains: How will AI be integrated into Dungeons & Dragons without compromising the game’s core values and the creative contributions of its human players?
As the technology continues to evolve, it will be interesting to see how Hasbro and Wizards of the Coast navigate the complex landscape of AI and its potential impact on the future of tabletop gaming.
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