Hasbro Announces New Leadership for Wizards of the Coast


WOTC is seeing a change in the head of the company. Hasbro, Inc. today announced that Greg Leeds has resigned as President of Wizards of the Coast, and will be replaced by Chris Cocks who joins the company from Microsoft.

Leeds has served as the President of Wizards of the Coast since 2008, and started at Hasbro in 2001. He will stay on to ensure a smooth transition to Cocks, who will officially join the team in Seattle on June 6.

Chris Cocks, who most recently served as Vice President, OEM Technical Sales at Microsoft Corporation, where he led a global sales and technical engagement team.  He began his career in brand management at Procter & Gamble and served in product management and marketing leadership positions in Xbox and MSN, including work on hit franchises like Halo and Fable, prior to joining Leapfrog. Cocks is an avid player and fan of Wizards of the Coast brands, including MAGIC: THE GATHERING and DUNGEONS & DRAGONS.


Chris Cocks 1 2013

John Frascotti, President, Hasbro Brands said about Greg Leeds

“We are incredibly thankful to Greg for the tremendous contributions he has made to Hasbro, especially during his time leading Wizards of the Coast, Today, thanks to Greg’s commitment and passion, Wizards of the Coast’s brands are stronger than ever. Though MAGIC: THE GATHERING was introduced more than 20 years ago, it is more relevant and popular today than it’s ever been, with a record number of people around the world playing the game and participating in MAGIC organized play events.”

And on Chris Cocks taking over

“We’re very excited to welcome Chris to the Wizards of the Coast family, As an avid fan and player with extensive digital experience, I’m confident Chris is the right person to help us build on the tremendous momentum around our brands and take the franchise to the next level by delivering exciting new experiences to our growing and passionate fan base around the world.”

One comment

  1. I think if your name is Chris Cocks you pretty much have to grow up as a D&D player.


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