Hasbro is launching a new game subscription service across the US this summer, becoming the first big toy maker to try the business model, made popular by LOOT Crate
Hasbro Gaming Crate will ship three new curated games to subscribers, costing $49.99 per crate for buying in to two different categories: party or family themed. Crates will be shipped out four times a year.
“We have seen the subscription trend and how strong it has become outside of our industry and we thought ‘Gamers are into their games and they want to try new games all the time, It is a perfect marriage for the gaming category.” Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming.
The party themed boxes will incorporate more edgy games ideal for adults, while the family crate is for all different ages and more inclusive.
Head over to the official site to sign up to be notified when the service is going live
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