The world’s biggest hobby board game company wants to take on Hollywood.
Asmodee – the colossal publisher that owns Fantasy Flight, Days of Wonder, Catan Studio, and more – has announced the opening of a new Entertainment division focused on adapting its tabletop franchises as feature films, TV shows, comic books and graphic novels.
According to the company, these spin-offs will largely be created through partnerships and licensing deals, paving the way for movie and television studios to bring series such as Ticket to Ride, Catan, Android, Legend of the Five Rings, Arkham Horror, Twilight Imperium and TIME Stories to the screen and page.
The new division will be run by Andy Jones, who had a long career at Games Workshop in a variety of legal, licensing, and business development roles, among others, before joining Asmodee last fall. Jones will be joined by Darren Kyman as Senior Vice President of Business Development in Los Angeles. Kyman has consulted for Genius Brands and ThinkGeek, and was Head of Consumer Products and Business Development at Rovio (Angry Birds). Kyman also held consumer product marketing, retail, and brand development roles at three studios: MGM, Paramount, and Sony.
“Asmodee’s success has been built on telling amazing stories through the great games we develop, With the launch of Asmodee Entertainment, we will be telling these beloved stores through brand new channels like feature films and graphic novels, while also introducing new fans to our portfolio.” Asmodee CEO Stephane Carville
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