The French private equity firm has put a lot of capital into building Asmodee is now looking to recoup some of that money, to the tune of $1.7 billion.
Eurazeo bought Asmodee in 2013, it was a mid-sized French game publisher at the time, for €143 million. Since then the company has been buying up smaller publishers – Mayfair, Fantasy Flight, Days of Wonder, F2Z Entertainment, and others – to add to its offerings. The aggressiveness of these buyouts is seen by some in the hobby as detrimental to the industry due to the company’s adherence to MAP and other policy choices that have been seen as not friendly to the community they make products for.
The firm currently has a 59.8% stake in Asmodee.
Asmodee Group, the French maker of board game Catan and distributor of Pokemon cards in parts of Europe, is exploring a sale that could value it at more than 1.5 billion euros ($1.7 billion), according to people familiar with the matter.
The Guyancourt, France-based company, owned by private equity firm Eurazeo SE (EURA.PA), has hired investment bankers to run a sale process, said the sources, who asked not to be identified because the deliberations are confidential.
The company generates about 100 million euros in 12-month earnings before interest, taxes, depreciation and amortization, according to one of the sources.
The bigger question is who has that kind of money to aquire Asmodee? there are 2 names that I can think of :
- Hasbro
- Mattel
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