Luma Imports What’s On The Horizon Gen Con 2025

In a convention where every square foot of the Indiana Convention Center is packed with gamers, a private press event at Lucas Oil Stadium offers a moment of quiet focus. Luma Imports, fresh off its revival under the ACD Distribution umbrella, chose this exclusive setting to unveil its new slate of games for Gen Con 2025. The presentation, led by the enthusiastic and insightful Dannie Loe, was a perfect blend of behind-the-scenes strategy and hands-on gaming, giving us a clear view of the company’s ambitious new direction.

Loe, now ACD’s Director of Marketing, framed the new Luma as a curated hub for high-quality, impactful games from a diverse range of international publishers. This wasn’t just a product launch; it was a declaration of Luma’s mission to champion titles that might otherwise be missed by a broader audience. The three highlighted games in the suite demonstrated this perfectly, each offering a distinct experience that caters to a different kind of gamer.

Yokohama Duel: A New Take on a Modern Classic

For fans of strategic eurogames, the biggest reveal was undoubtedly Yokohama Duel. As a two-player, dueling version of the beloved heavy eurogame Yokohama, this title immediately sparked interest. The original game is a masterpiece of worker placement and engine building, but its lengthy playtime and complexity can be a barrier for some. Yokohama Duel aims to distill that core experience into a more focused, faster-paced head-to-head format.

Loe provided an wonderful overview, showcasing how the game maintains the strategic depth of its predecessor while streamlining the mechanics for two players. The game’s design felt tight and competitive, forcing players to constantly adapt their plans based on their opponent’s moves. It’s a smart and welcome addition to the Yokohama universe, and a strong signal that Luma is dedicated to bringing high-caliber, strategic experiences to its audience.

Cookie Run: A Sweet and Strategic New TCG

The press event also highlighted a new partnership with a massive global IP: Cookie Run. Luma is bringing the Cookie Run: Braverse TCG to the North American market, and the presentation was a testament to the game’s vibrant appeal. The game is a fast-paced, accessible trading card game that’s easy to learn but offers surprising strategic depth.

The art and presentation were fantastic, capturing the whimsical and colorful aesthetic of the popular mobile games. Loe explained that this TCG is designed to be highly approachable for new players, with intuitive mechanics and a clear path for progression. The initial launch includes several starter decks and booster packs, which were all on display, and it’s clear that this game has the potential to be a major hit with both existing fans of the Cookie Run IP and new TCG players.

Zenith: A Bold New Entry in Sci-Fi Gaming

Finally, the event showcased Zenith, a visually striking and deeply strategic two-player tug-of-war game. This game is a fantastic example of Luma’s commitment to finding unique, well-designed games from independent studios. Set in a beautiful and original sci-fi universe, Zenith challenges players to gain control of different planets by playing cards and building powerful combos.

The game’s mechanics are elegant, with players trying to manipulate a central board to their advantage. What makes it so compelling is the tough decision-making on every turn—you can’t win everywhere, so you must choose where to focus your efforts. The artwork is stunning, and the gameplay felt fresh and engaging. It’s a title that seems poised to be a sleeper hit, building a loyal following among gamers who appreciate a blend of strategic depth and beautiful design.

My time in the Lucas Oil Stadium suite with Luma Imports was more than just a preview of new games. It was a look at a company with a clear vision and a renewed sense of purpose. With a mix of legacy titles like Yokohama Duel, major licensed IPs like Cookie Run, and innovative new games like Zenith, Dannie Loe and the Luma team are building a catalog that is diverse, compelling, and perfectly suited for the North American market. The games themselves were impressive, but the real story is the return of a company ready to re-establish itself as a champion of great tabletop gaming.