One of the world’s most iconic consumer brands and interactive entertainment producers, today proudly announces that “Atari VCS” is the official name of its new retro-inspired gaming and entertainment platform, previously known by its working title “Ataribox.”
Atari will be sharing the Atari VCS, Classic Joystick and Modern Controller prototypes with press at this week’s Game Developers Conference in San Francisco, with the objective to reveal the exclusive pre-order date for the Atari VCS during the month of April 2018.
Inspired by the iconic silhouette of the original Atari 2600 Video Computer System, the new Atari VCS has already generated considerable excitement within the gaming community. Its skillful blend of modern lines and reverential details, combined with contemporary content technology and new innovation, has evoked positive reactions from Atari fans both new and old. The Atari VCS will, of course, serve up lots of classic content, but it is so much more than a “retro-box.” It is a completely new Atari connected device designed for today’s living room.
The new Atari VCS logo, like the new hardware itself, combines past and present, and is inspired by Atari’s rich history of progressive graphic design. Countless highly-memorable game logos, illustrations, ads, and packages were generated by Atari’s legendary in-house Industrial Design and Graphics department during the 1970’s and 80’s.
“Every person at Atari and every partner involved with the new platform is just as fanatical about the brand and its heritage as our biggest fans are With the Atari VCS name, we know how important it is to get everything completely right and that’s why we briefly paused an imminent launch late last year. It was a difficult decision with the countdown underway, but we weren’t willing to go forward with even one thing out of alignment. We hope that Atari’s fans appreciate our extreme attention to detail and are as excited about the Atari VCS as we are.” Michael Arzt, Atari COO
We have no details on the price, nor the specs of the system yet, but Atari says they will be announcing all of that very soon.
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